eCommerce and Retail lay stress on Disruptive Technology


Most businesses and IT decision-makers in large corporations are positive about the business outlook in the next 12 months. Retailers, manufacturers and wholesalers are planning to deploy more of disruptive technologies to accelerate digital transformation and boost sales.

Disruptive Technology at the Core of Sales

Retail and eCommerce companies have extensively applied IoT and big data to capture real-time business intelligence from all the touchpoints and overcome business blind spots in the ecosystem. Though combining IoT and big data is far from new, it is the recent extensive application of these disruptive technologies that is proving to be a game changer for the supply chain.

Bengaluru remains home to the highest number of multinational R&D centres and talent pool in India. Apple plans to set up a facility in India to make iPhones for the Indian market. From Twitter to Facebook, Gionee to Mapr, internet and electronic giants have lined up to bolster their India Presence and work on product innovations. “New technologies like big data & analytics, mobility UIUX (user-interface experience), machine learning, artificial intelligence and cloud are really disruptive, and the need to do R&D in India in these areas will rise sharply,” Anand Subramaniam, program manager at Zinnov, says.

India as the Startup Hub

India is home to the third largest number of technology-driven start-ups in the world, with the US and the UK occupying the top two positions, according to a report. The awareness that a start-up is a vehicle of rapid growth through technological disruption and innovation has spread across the economy. Syncing ‘Startup India’ with ‘Make in India’ and ‘Digital India’ initiatives has the potential to expand the domestic ecosystem for new entrepreneurs further. Tax exemption for research and experimentation to encourage fresh ideas will provide much needed impetus to R&D in India.


eCommerce and Retail is dependent on technology like before and need of disruptive technologies make it imperative for MNCs to use India’s huge engineering talent pool.