Microsoft and Flipkart announced a strategic partnership to provide consumers in India with the best online shopping service. As a first step in the broad collaboration between the two companies, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform. Microsoft CEO Satya Nadella and Flipkart Group CEO Binny Bansal announced the news today at an event in Bangalore.
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Starting with computing infrastructure, Microsoft Azure will ultimately add a layer of advanced cloud technologies and analytics to Flipkart’s existing data centres. Flipkart plans to leverage artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimize its data for innovative merchandising, advertising, marketing and customer service. With powerful insights about its business and new, intelligent services, Flipkart can deliver increasingly relevant and personalized experiences to its customers.
Last year, Snapdeal also launched its own private cloud platform called Snapdeal Cirrus. The platform is built on open source with OpenStack at the centre. Built and launched in a year, it aims to handle long-term growth in traffic. This initiative has been launched so as to ensure that business growth is augmented with platform speed, security, and stability. Besides Alibaba will also expand its footprint in the areas of cloud computing.
A hypothetical Case on Cloud Adoption for eCommerce
Let’s take an example of a new eCommerce company. The company would want to expand geographically, position a brand name, test a business model, introduce a new product line or products, and develop a trust amongst customers. Being a new player in the market, the company may lack market intelligence, capital, technology or skilled people with security being a major issue. All these can be tackled with the help of cloud-based eCommerce applications at a reasonable investment. The right choice of cloud computing provider will simplify the tasks for the market players.
Key benefits of Cloud solutions by ECommerce Company:
- Security of data and transactions
- Investments tailored to the needs of e-commerce
- Support and technical expertise with better TAT
- Robust and scalable IT infrastructure
- Enhanced mobility
- High percentage of CAPEX saved and OPEX considerably reduced
- Good service can help retain long term valued customer relationships.
- Regain focus on its strategic business initiatives
- Tackle majority of issues an online business can face and fool-proof DR
- Competitive advantage over competitors who have not adopted cloud technology
- The Google SERP gives a long list of results for ‘Cloud-based eCommerce solutions’ or ‘SaaS’, confusing and making difficult to understand the selection of the relevant.
Cloud helping eCommerce Markets in Asia
E-tailers have come to realize that using cloud computing solutions can help them be more agile and flexible in general, which in turn means that they can respond more quickly to opportunities and customer interactions – all with lower costs and lower risk too.
Cloud is helping Asian e-tailers enjoy the benefits of working with a specialist third-party provider. Utilizing cloud technology to outsource data center and application services means e-tailers get all business-critical information captured in a single online location within their cloud partner’s secure, multi-tenant data centers. This in turn means multiple benefits, including more advanced searching and filtering capabilities, unlimited data storage and retention, secure encryption, self-service access plus automatic upgrades, maintenance and customer support – all vital elements of the e-tail mix.
One of the areas where we will see a lot of competition for cloud players in is the e-commerce sector. Unlike Amazon, other etailers doesn’t have the luxury of time to learn lessons of technology that Amazon has built in the span of 20 years. Forging ties with cloud experts such as Microsoft will provide the necessary technology to compete in the market. India has reached a point where competition is blurring, and there is an evolution in usage of technologies such as computing, analytics and cloud, which has also brought down the importance of geographical boundaries.