Improving organic traffic can sometimes be challenging, but if you apply the correct SEO strategies, the hard work will eventually pay off. If you want to learn how to increase organic traffic, these are the most important things to apply right now:
1. Perform Keyword Research:
Keywords not only help you to build organic traffic but they also help your websites SEO ranking. Whenever you write a new blog post, you have to analyze the most popular keywords, but don’t be preoccupied by the search volume. Sometimes, long tail keywords are more valuable, and you can rank for them more easily. One indispensable way to find keyword is still with the Google keyword tool.
2. Optimize your website:
Once you’ve established your list of keywords you plan to target, you’re ready to begin optimizing your website. Your content should be in a language that search engines and your target audience can understand. Use your list of keywords on your homepage, header tags, and meta-description and in the URL of pages throughout your website. Avoid “keyword-stuffing” while keeping your website organized and easy to navigate.
3. Link building: Identify your website’s bad & good links
Link building is a part of SEO strategies. Search engines loves quality links and hate irrelevant links. Thus it is important to have relevant and quality links to your blog. Links can be backlinks, outbound links, and reciprocal links connecting to other blogs directly or indirectly.
Avoid buying up unwanted backlinks for sake of improving your search engine ranking as Google have rolled out an algorithm update called penguin update, which will flag all such sites that are using spam ways to get links to the site. The best and easy ways to get link to your site is by Guest posting and blog commenting.
4. Create Quality Content
Content is king. That’s true; quality content will naturally attract backlinks, social media shares and overall improve the user experience on your site. However good content is not enough anymore. Your articles should be better than the one of your competitors.
Create a social media post that drives back to your website. Post to your social accounts with relevant and interesting website content. Driving traffic to a particular page or area of your site can benefit your SEO. Since, social media is the new SEO. Adding content to social media sites will ensure that you are searchable on social media too.
5. Blog about your user’s questions and problems
If you have an online business, surely you’ll get a lot of questions from your potential or existing clients. Even if you have a content-based website, people will have questions that need answers. Addressing their concerns is one of the best ways to gain attention.
Since people tend to type the same questions in Google, and it would be great if your website would come up on the first results with a solution to their problems. Indeed a great way to drive targeted organic traffic!
6. Build Awareness in Your Community
Visiting conferences, networking events and expo’s in your industry is a great way to build your brands exposure to increase the flow of organic traffic. Being a speaker at these events can also be extremely beneficial as those who find your message useful are likely to also follow you online.
Another great strategy is to get an interview or interview others on podcasts or YouTube channels, so people can start to learn and follow your brand.
7. Monitor your SEO progress and the incoming links
You must monitor how the organic traffic is evolving from week to week and analyze what has worked best and what didn’t. With time, your website will attract backlinks, and all of them have to be analyzed. Every month, do a new analysis of the new links and see if the ones you received lately are good or bad for SEO.
Growing your organic traffic needs an understanding of your target audience and their needs. A competitive research to of industry leaders will help you to learn further. By narrowing down your keywords, you can also be well on your way boosting organic traffic.